Let’s Talk in Numbers First

• LinkedIn has over 700 million registered users.
• It is available in over 200 countries and territories.
• The platform is available in 24 languages.
• LinkedIn is the most widely used social media platform among Fortune 500 companies.
• 60% of LinkedIn users access the platform daily.

• The platform is responsible for 80% of B2B social media leads.
• In 2020, LinkedIn reported revenue of $7.5 billion.
• LinkedIn is the top platform for B2B content distribution.
• The platform has over 20 million active job listings.
• A new member joins LinkedIn every second.

Now Why LinkedIn Should Be Used in 2023

There are different reasons why LinkedIn can be used for the research

Reason No 1

Professional Networking: LinkedIn allows individuals to connect with other professionals in their industry, expand their network, and stay up-to-date on industry trends and job opportunities. This can include connecting with colleagues, alumni, and other industry leaders through in-person networking events, online professional networks, and social media platforms, and professional associations or groups. Networking can help you gain valuable insights into your industry, learn about job opportunities, and expand your professional circle. It can also help you build trust and credibility with other professionals, which can lead to future opportunities.

Reason No 2

Job Search: LinkedIn is a powerful job search tool, allowing individuals to search for jobs and apply for them directly through the platform. It also enables job seekers to see who in their network is connected to a particular employer, opening the door for potential introductions. Many employers and recruiters use LinkedIn to search for and connect with potential candidates. By creating a complete and professional LinkedIn profile, you can increase your visibility to potential employers and make it easier for them to find and contact you. Listing your work experience, education, and skills in a clear and organized manner. It also includes requesting endorsements and recommendations from colleagues, supervisors, and other professionals

Reason No 3

Recruiting: LinkedIn is an effective recruiting tool, allowing companies to post job openings, search for qualified candidates, and reach out to potential hires. The statistics are likely to reemerge or resurface due to the use of LinkedIn, not only for the showcasing of jobs but highlighting the talents that the company possesses.

Reason No 4

Branding: LinkedIn is a great way for businesses to establish and promote their brand, and to connect with potential customers. The branding of the individual on the platform helps to reach the next level of potential.

Reason No 5

Learning: LinkedIn Learning offers a wide variety of courses on business, technology, and creative skills, it can be a great resource for career development and skill-building. Users can also take advantage of the integration of LinkedIn Learning with their LinkedIn profile, which allows them to easily share the skills and knowledge they’ve acquired, and showcase them to their network. This can help to boost their professional reputation and make them more attractive to potential employers or clients.

Reason No 6

Showcasing and Sharing Expertise: LinkedIn can be used to showcase individuals’ and companies’ expertise, by writing articles, creating videos, and posts on the platform, it allows professionals to share their knowledge and be recognized as thought leaders in their industry. LinkedIn Learning is a great resource for professionals looking to improve their skills, gain knowledge, and stay current with the latest industry trends. It’s also a useful tool for companies looking to provide professional development opportunities for their employees.

These are some of the reasons which helped me learn the significance of LinkedIn in 2023. Apart from this, the different statistics cited have made LinkedIn profile writers Adelaide more favorable among professionals.

Overall, LinkedIn is an effective recruiting tool as it provides companies and recruiters with access to a large pool of potential candidates, as well as a range of tools and features to help them efficiently find and screen candidates.